Advertising with Heritage

Tap into one of Britain’s wealthiest markets: tourism

Why advertise in Heritage/Realm Magazine?

Unique Editorial

Published bi-monthly, Heritage/Realm offers a unique insight into both travel and history, combining them for all those interested in discovering Britain’s past, and providing essential information on places to visit and where to stay.

Well Established

Founded 24 years ago, Heritage/Realm has gathered a loyal readership. Offering proven, reliable, accurate information to its readers, and has successfully been used as a tool to develop business for advertisers.

Unique Distribution

Heritage/Realm is distributed globally, and has two faces – Heritage in the UK and overseas and Realm in North America, allowing advertisers to reach a broad audience. The domestic market is growing, with more British travellers choosing to spend their holidays exploring the UK. The North American market provides the largest number of in-bound travellers to the UK, and their average spend is the highest.

Affluent and Mature

Heritage/Realm readers are affluent and mature. They have high disposable incomes and time to travel. A raised profile in  the magazine will increase the potential purchase of your products or services by this core audience.

Actively Purchased

Heritage/Realm is actively purchased – such magazines yield higher returns on advertising than free publications, and people spend more time reading publications that they have paid for. A total of 99% of our circulation is actively purchased, 83% by paid-for subscription.

ABC

Circulation
ABC Jan-Dec 2007 (83% subscription)  48,167
Print Run        70,000
Readership     165,000 (reader survery 2004)

Heritage/Realm is distributed globally has an ABC audited circulation of 48,167. Raising your profile within the magazine will give you access to a unique audience. With an estimated readership of 165,000, a targeted advertising campaign in Heritage/Realm has the potential to bring you new and repeat business in the future.

Marketing Statistics

“Every single piece of research conducted in the US market reminds us that History and Heritage are still the most potent drivers for visits from the American market.” – Visit Britain Report 2007

• The USA remains the most important market for Britain’s inbound tourism industry, accounting for nearly one-in-eight of all inbound visits, and almost one-fifth of inbound visitor spending
• 2006 was a record year for inbound visits to the UK, with 32.7 million visits, that is equivalent to more than one visitor arriving every second of every day
• Inbound visitors spent £16bn in the UK during 2006, or an average of £486 per visit l Inbound visitor numbers grew by 9% in 2006, with inbound visitor spending up 12%

Demographics

Devoted anglophiles with family ties to Britain, our readers are passionate about travel and family.

• 98% would recommend Heritage to a friend
• 74% of heritage readers have holidayed in the UK over six times
• 78% of Heritage stay up to two weeks
• 84% of Heritage readers have visited or will visit somewhere featured in Heritage
• 71% of Heritage readers file Heritage for future reference
• Over 62% of Heritage readers have visited Britain over four times
• Source – 2007 Heritage & Realm readers survey

Advertiser Testimonials

Wye Valley Tourism, who took advertising space alongside a featured article on the area, has had many requests for their brochure. Some members of the Association took individual advertising space in the magazine, and have been pleased with the enquiries they have received for accommodation availability.
Ros Robertson, Vice Chairman – Monmouthshire Tourism Alliance

We have been advertising with Heritage since 1996 with four quarter page advertisements a year. The production team design the advert just how we want it, when we want it. Heritage readers fit our profile well, especially as we have many visitors from North America. When we have collated responses for each issue we received sheets and sheets of response that were well into their 100s. The Heritage team is professional and work well with us.
Ann Channon – Jane Austen’s House

We are a small, exclusive touring company catering for visitors to the UK from overseas, mainly from North America. We aim to provide an alternative to the big bus tours for people who want something a little different. To this end Realm is ideal for reaching our target market. We have been advertising with Realm for around ten years and usually get an excellent response from our adverts. As Realm is a good coffee table magazine and also is usually kept as a collection by its subscribers, the adverts placed therein are before the reader’s eyes for a potentially long time. As proven by a lady who called in 2005 to ask if we were still in business, as she had read our advert in a 1997 edition of Realm while sitting in a doctor’s waiting room. Having advertised in most of the ‘Anglophile’ magazines available in the USA, I would say that Realm is the one which gives us the best response.
Paul Hulme – Homemade Holidays

Distribution and Readership

Heritage has a circulation of 48,167 per issue (ABC Jan-Dec 2007), divided between the UK and North America. In North America, as Realm, the title enjoys a strong subscriber base, which is mirrored in the UK and further complimented by newstrade distribution.

How much does it cost to advertise?

Display, classified and advertorial advertising is available within Heritage/Realm. Below you will see a list of rates for all sizes available. Feature-specific positioning can also be arranged, although booking early is recommended.

Display Ratecard

Size	1	3	6
Double Page Advertorial*	£5,600	£5,040	£4,200
Double Page Spread	£4,850	£4,365	£3,635
Outside Back Cover	£3,250	£2,925	£2,440
Inside Front Cover	£3,240	£2,915	£2,430
Inside Back Cover	£3,080	£2,770	£2,310
Full Page Advertorial*	£3,295	£2,965	£2,470
Full Page	£2,800	£2,520	£2,100
Half Page	£1,500	£1,350	£1,125
Quarter Page	£800	£720	£600

Insert Rates

Weight (g)	1–10	11–20	21–30	31–40	41–50	50+
Rate	£50	£60	£70	£80	£90	POA

Inserts must have a:
1. Minimum size of 148mm high x 105mm wide
2. Maximum size of 290mm high x 220mm wide
3. Solid and an edge to grip
4. A page amount under 32

Samples must be provided in advance and all inserts are subject to technical compatibility. A maximum of five inserts can be booked in an issue, therefore advance booking is advised.
(Hand insertion and poly-bagging are available at extra cost)

Insertions

Advertisement Type	Size (mm)	1 (ratecard)	3 (5%)	6 (15%)
The Directory: classified pages	pcc	£45 pcc	n/a	n/a
The London Guide: Half Page	189W x 129H	£1000	£950	£850
The London Guide: Quarter page	91W x 129H	£575	£546	£488
The London Guide: Eighth page	91W x 61H	£300	£285	£255
The London Guide: Sixteenth page	42W x 61H	£175	£166	£148
Great Days Out: Eighth page	Set in house	£250	£237	£212
Great Days Out: Sixteenth page	Set in house	£150	£142	£127
Museums & Exhibitions: Eighth page	91W x 61H	£300	£285	£255
Brochure Request	42W x 61H	£350	£332	£297
Web Panels: single	91W x 13H	£100	£95	£85
Web Panels: double	91W x 26H	£160	£152	£136

Contact us today:

David Freer, Sales Manager
Telephone: 0208 992 3668
Email: David.freer@archant.co.uk

Reader testimonials:

"It is with great anticipation that I await each new issue to arrive. I read each article and view the beautiful photos intensely, with much longing to see such sights in person"
- R.M.H., Palatka, Florida, USA

"I found your article on Somerset in the last issue of such great interest... we have so much history and heritage to discover. Thank you for such a wonderful magazine - it really is the best"
- A.M., West Wickham, Kent

"Throughout the pages of your wonderful magazine, I always enjoy catching up on what's happening in Britain, a country I left half a century ago, but to which I return again and again"
- P.N.W., via email

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